Graves Golf

As a Social Media Coordinator for Graves Golf, I created content across all social media platforms while staying on brand and following social trends. Pitched strategy and creative ideas for overall marketing including social, email, SMS, and events. Wrote engaging on-brand copy, captured photo and video, and created graphics for social and email marketing. 
Graphics for Marketing + Social:
Photography:
Notable Content Insights + Social Reach:
Graves Golf social insights were low upon my hiring in November 2021. While they had built a large following, they lacked in effective engagement. I grew organic social engagement 10x higher on platforms such as Facebook, Instagram, and TikTok. 
Before I was hired the largest reach for posts was under 50,000 people, I began creating posts that consistently reached between 75,000 to 300,000 people.
Below are some examples of reels and their insights:
*More to be added

"She's a 10 but... Golf Edition"

Instagram Insights:                 TikTok Insights:

342K views                             179k views

14k likes                              12k likes

           180 shares                 40  shares / 170 saves

Trends pull in views and brand recognition, while showing a fun and entertaining side to the brand.

"Masters Picks from the guys at Graves Golf"

Instagram Insights:                 TikTok Insights:

342K views                             114k views

14k likes                              2k likes

           180 shares                 25  shares / 60 saves

Videos made with employees in the office provide faces of the brand and a chance for the audience to feel as if they're apart of the crew/brand.

"Short Game School"

Instagram Insights:                 TikTok Insights:

342K views                             3k views

14k likes                              26 likes

           180 shares                 5 shares

8 Short Game School Sign-Ups from social specific links

Trends working as organic ads to show a "thrill" or excitement that peaks interest in signing up for the product or event shown

Orlando School Montage / GG First Ever TikTok & Reel!

Instagram Insights:                 TikTok Insights:

10K views                             2k views

115k likes                              15 likes

                                                  2 shares

Pulled in 3 memberships and 2 School Sign-Ups from replies specifically from this post.

Fun montages also show off the fun lifestyle the brand is associated with, pulling in more viewers and potential customers. 

The above content is just a small portion of varied content creation I did for Graves Golf. 
↑Back to Top